If you go into a place of business for the first time, the initial moments will be spent subconsciously creating your own impression of the facility. You will be working out whether you’re comfortable doing business there. These impressions will be augmented or otherwise by the first people you meet. Do you consider them to be professional? While many factors will go into the formation of such an impression, the appearance of the salesperson will be vital. This is why it’s so important that they wear name badges.
Name badges are a good opportunity to advertise and reveal important information, which is why it’s easy to try and cram in way too many details on the small piece of cardstock. Simplicity is one of the most important unwritten rules of name badge etiquette, and it’s something that you should strive for every time that you design a new tag. Avoid too many pictures, too many words and just too much of anything when designing the badge. Instead, keep the message clear and simple so that it’s obvious what you are trying to say.
People are almost always defensive when they enter a sales environment. They may expect that they’re going to be “sold to” and don’t like that, so anything that can put them at ease is good. A name badge exudes an element of trust. It shows that the person is a part of the organization, as the company name will be prominent. The company will know that there will be an element of accountability and that the salesperson will have the organization’s best interests at heart, in order to try and satisfy the customer.
Furthermore, the more professional the employees are presented, the better the impression is created about the company in general. It’s all about image and establishing that the organization is among the best in its field.
It’s also a good idea to give the visitor a first name so that they can interact on a more personal level. Some people do have an issue in remembering names, even after only a short period of time. In this case, it may put the prospect at ease by having that name badge to refer to, so that they can effectively be on first name terms.
On a more individual basis, the fact that the company representative is wearing an identity badge gives them additional reasons to be accountable. They know that they have to provide the best service possible, as that identity is front and center. As they have to be always on their best behavior and give the visitor their fullest attention, they are likely to be more productive in the long-term and return higher sales.
In short, When a name badge can provide so many benefits, whether it involves promoting your brand or making your event a huge success, it is suggested that you exceed your budget by a little and use the funds to design or order name badges that are suitable for your work. In return, your investment will bring better rewards by ensuring that your employees, customers, and attendees are happy and contented.